Consider the influence your company may have on a platform with over 750 million users and 55 million key decision-makers. We're talking about LinkedIn, where 96 percent of B2B marketers say they utilize it for content distribution and 89 percent for lead generation.

Professionals devote time to consuming business expertise on LinkedIn, which has grown into a gold mine of data.

If you use LinkedIn, your business-related content will reach a broader audience and generate more online traffic.

LinkedIn also uses social CRM to connect you with people on your contact lists, such as Google Contacts and Outlook. CRM abilities are used with a range of contact management systems to achieve this.

LinkedIn Stories, interactive polls, and rapid reactions are just a few of the fascinating tools available for professional conversations and interactions.

6 Ways to Use LinkedIn to Expand Your Business

We'll show you how to use LinkedIn for corporate branding and reinforcement as well as business development.

#1. Personalize Your LinkedIn Business Page

On LinkedIn, there are tens of millions of corporate pages. Personalize your company page to make it stand out from the crowd.

Before approaching a company, customers and job seekers look at its LinkedIn page. As a result, for businesses to sell their products, demonstrate their expertise, and acquire employees, they need a company page.

After you've created your business page, double-check that you've included all of the relevant information. 

A company page with complete information receives 30% more weekly views.

Add your company's logo and important keywords to your overview section to show up in user searches.

Your business overview should be brief and captivating. When writing the overview part, keep your target audience in mind. For instance, If you're targeting startups, your company page should highlight the services you can provide to small firms.

#2 Thought Leadership

Businesses desire to be associated with thought leaders, which may seem self-evident. 

According to a survey conducted by Edelman and LinkedIn on the impact of B2B thought leadership, 89 percent of brands believe that thought leadership has improved their perceptions of a company.

To capture the attention of your relevant audience, talk about your industry, product, organization, and pertinent topics.

Create content based on emotions. Rather than faking it for the sake of engagement, invest your empathy and knowledge into the situation to obtain the best results.

Write about the crises, corporate challenges, employee care, customer happiness, and other issues that drive demand for thought leadership content.

Joining a LinkedIn group focused on a specific niche can help you establish thought leadership more quickly. These groups can help you to create a more active community. 

Utilize LinkedIn groups as a debate forum rather than a vehicle for self-promotion; use them as a catalyst for thought leadership; generate thought-provoking conversations about industry trends and challenges and ask questions. 

Make an effort to be consistent and available at strategic times for your group.

#3. Make the Most of LinkedIn's New Features

LinkedIn has introduced some intriguing new features that have quickly proven to be advantageous to businesses.

LinkedIn Live allows brands to build meaningful connections and drive deeper engagements.

On average, LinkedIn Live videos earn seven times more reactions and 24 times more comments when compared to native videos.

LinkedIn Stories are an excellent way to demonstrate your expertise in your subject. Showing a behind-the-scenes look at your company, providing product demonstrations, giving tips and practices relevant to your audience, and showcasing new research are all ways to pique your audience's interest.

LinkedIn Polls helps brands to engage with their network by asking them for their perspectives about various topics.

LinkedIn Reactions allows your network to respond to your LinkedIn postings in a more interactive and fun way.  A LinkedIn post can elicit positive, supportive, loving, informative, and curious responses from users.

#4. LinkedIn Videos Are Everything

LinkedIn users watch 300 million videos per year, and 51% of marketers capitalize on this opportunity. The key to producing the most appealing videos on LinkedIn is to create informative and motivational videos.

You may also utilize LinkedIn videos to promote your items, but keep it subtle. Pique the interest of your audience by releasing product how-tos or demonstrations, responding to commonly asked questions, or announcing impending launches.

Optimize your video for mobile, as mobile accounts for 57% of all LinkedIn engagement. Use a high-quality video in an appropriate format, with a maximum file size of 5GB and an aspect ratio of 1:2.4 to 2.4:1.

For optimum engagement, keep your video short and to the point. The video's first few seconds determine whether or not it will engage viewers. As a result, make sure your video's opening sequence contains excellent, winning elements.

#5. Tap Into The Potential of LinkedIn Product Pages

Brands can use LinkedIn Product Pages to engage in their product community and generate quality leads.

Millions of buyers search for products in your niche on LinkedIn. These searches could result in high-quality leads for your business.

You can create up to 35 Product Pages as a LinkedIn Page content manager to highlight your company's products on your LinkedIn Page's Product tab.

To create trust and credibility, include customer testimonials, feature your employees, and emphasize your media spotlights on your LinkedIn product page. With a custom call-to-action button, you can persuade customers to take action.

#6 Company Engagement Report

The Company Engagement Report is LinkedIn's newest product, designed exclusively for B2B and account-based marketing (ABM). 

LinkedIn's Company Engagement Report boosts the effectiveness of ABM efforts.

Marketers can use Company Engagement Reports to see how audiences from target firms interact with their brands on LinkedIn.

These reports detail engagement indicators such as level of engagement, number of members targeted, ad impressions, ad engagement, website visits, and more.

LinkedIn's Company Engagement Report may help brands figure out if they're reaching the right people, focus on brands that need marketing and sales, and analyze how organic content and ads perform with their target audience.

Company Engagement is available to all Campaign Manager users at no cost.

End Points

Whether it's for brand promotion, generating leads, establishing customer connections, or driving sales, LinkedIn is an excellent tool for marketers to use.

By employing the above LinkedIn strategies, brands can reach their business objectives.